Selected product design work across mobile, web, and AI-powered experiences.
Alexa+
Alexa+ (opens in a new tab) brought together a complex mix of user cohorts, launch phases, pricing models, and regulatory requirements into a single path to adoption. I helped define how customers discovered, understood, and opted into Alexa+ (opens in a new tab) across mobile, web, and multimodal devices while the product and brand were still taking shape.
Alexa+ on Echo Show.
Alexa+ Store
The Alexa+ Store (opens in a new tab) reimagined Alexa Skills (opens in a new tab) as a marketplace for AI-powered experiences, integrations, and add-ons. I helped turn a fragmented ecosystem into something customers could browse, understand, and utilize with confidence across multimodal surfaces and Alexa app.
App grid showcasing add-ons and experiences available to Alexa+ members.
Subscriptions Playbook Library
As Alexa expanded its subscription offerings, teams were solving the same problems in different ways. I led the creation of a shared UX reference library that aligned purchasing patterns, decision frameworks, and reusable templates, helping teams deliver more consistent subscription experiences across global marketplaces.